Regional creatives are sitting on a cultural tourism goldmine, but how do we unlock it? This workshop explores how artists, councils, and organisations can collaborate to create meaningful, market-ready experiences.

Designed for cultural organisations ready to move beyond the basics of cultural tourism and delve into advanced strategies for engagement, collaboration, and sustainable growth.

This full-day event combines in-depth discussions, hands-on activities, advanced resource sharing, and targeted networking opportunities. Participants will learn how to strategically leverage their unique attributes - including their people, history, traditions, arts, and culture - to create compelling, participatory experiences that resonate deeply with cultural tourists.

Come ready to workshop ideas, refine your offer, and shape the future of cultural tourism in our region.

This workshop is a part of the Eastern Riverina Arts Creative Industries Bootcamp.

About Creative Plus Business

Creative Plus Business is a national social enterprise dedicated to helping creative practitioners and arts professionals develop their entrepreneurial skills.

They help creative cohorts to learn new skills and implement practical approaches to small business, strategic planning, financial literacy, marketing strategy, wellbeing and more.

Since 2016, they’ve helped over 15,000 individual practitioners and creative organisations to finesse their entrepreneurial abilities, overcome challenges, improve their commercial capacity, survive and thrive.